Back Matters

This is the reverse of a Julius Hebbel Studio cabinet card. Studio advertising tended to grow more elaborate toward the end of the nineteenth century.

The front of the card depicts a young, well-dressed matron on a black mount (see previous post).

This card features a cherub with an artist’s palette amid palm fronds. According to William C. Darrah, cherubs were a popular motif in photographers’ advertising ca. 1875-1885, but Hebbel’s studio was located at 409 Gay Street from 1889 to 1904. The art nouveau-influenced typography Hebbel used suggests a date of ca. 1890-1905.

Leftover mounts were often used by photographers, so dating by mount style can be difficult.